New trend of food and beverage formula innovation!

In the past two years, which part of the formula of food and beverage products has been focused on? Protein, plant ingredients, fiber belt. Facing more and more food tracks, what are the new hot spots in the industry?

protein

From July 2020 to June 2022, the global market of high-protein foods and beverages increased by 4%. In terms of form, sports powder is dominant (accounting for 28% of NPD), followed by sports bars (11%), cereal and energy bars (10%), yogurt (8%) and snack nuts and seeds (8%).

dairy

The global launch of dairy products and beverages is decreasing, with a year-on-year decrease of 3% compared with the launch from the second quarter of 2020 to the first quarter of 2021 and the second quarter of 2021 to the first quarter of 2022. From the second quarter of 2021 to the first quarter of 2022, dairy ice cream and frozen yoghurt (20%) ranked the top in the global dairy product category. In terms of packaging, in the global dairy product release from the second quarter of 2021 to the first quarter of 2022, the top products were convenience packaging (26%), ethical packaging (20%) and convenience ready-to-eat (11%).

Plant composition

Plant-type track has always been considered as an important trend of food and beverage in the future. Many brands have joined the battle, and the popularity of plant-type track continues to rise. According to the "Analysis Report on the Development Trends and Investment Prospects of China's Botanic-based Industry in 2022-2028" released by Intelligent Research Consulting, the global market value of plants reached 18.5 billion dollars in 2019, an increase of 4.3 billion dollars over 2018, and a year-on-year increase of 30.3%. It is estimated that the global plant-based scale will exceed 35.5 billion US dollars by 2024, and will become the key development area of the new consumer market.

Globally, the use of plant ingredients in food and beverage distribution is also increasing. In 2021, the top category of plant ingredients tracked by global product release is sauce and seasoning (14%). In 2021, garlic (25%) is the main component of the tracked plant components.

fibre

Globally, the use of fiber reinforced statements in food and beverage products is decreasing, with a year-on-year decrease of 6% compared with the products from the fourth quarter of 2020 to the third quarter of 2021 and from the fourth quarter of 2021 to the third quarter of 2022. From the fourth quarter of 2021 to the third quarter of 2022, the largest category of global product release tracking fiber reinforcement statements is baked goods (21%).

From the fourth quarter of 2021 to the third quarter of 2022, oats (19%) are the main component of fiber strengthening statements in food and beverage products. In the global product launches tracked from the fourth quarter of 2021 to the second quarter of 2022, the highest ranking of fiber fortification statements are protein sources (39%), gluten-free (27%) and additives/preservatives free (27%).

reducing sugar

Globally, reducing sugar statements are increasingly used in the release of food and beverage products, with a year-on-year increase of 13% compared with the products released from the fourth quarter of 2020 to the third quarter of 2021 and from the fourth quarter of 2021 to the third quarter of 2022. From the fourth quarter of 2021 to the third quarter of 2022, the largest category of global product release tracking low sugar claims is soft drinks (19%). From the fourth quarter of 2021 to the third quarter of 2022, sugar (65%) is the main component in the following reducing sugar statements. During the period from the fourth quarter of 2021 to the third quarter of 2022, the preferred positioning of global product launches tracked are additive/preservative free (29%), gluten free (23%) and vegan (17%).